2nd ICCX Middle East 2018Masa again represented as Gold Sponsor
Sharjah / UAE 11-Dec-2018 - In cooperation with the German-Emirati Chamber of Commerce and Industry (AHK) and with the support of the Sharjah Chamber of Commerce & Industry, the 2nd International Concrete Conference and Exhibition (ICCX) Middle East was opened on 25 November 2018 in the Expo Center Sharjah by His Excellency Marwan bin Jassim Al Sarkal, CEO of the Sharjah Investment and Development Authority (Shurooq).
More than 100 exhibitors and 800 international participants attended the event. The trade exhibition with integrated conference programme provided a suitable platform for sectors specialising in concrete and precast products.
As one of the gold sponsors, Masa GmbH was again represented with its own booth. In addition to the interesting conference programme, trade visitors took the opportunity to visit the exhibition. This resulted in intensive discussions about upcoming innovations in the industry. In addition, existing contacts could be intensified and new contacts made.
"ICCX Middle East has established itself very quickly. As Masa, we support the event because - in contrast to BIG 5 - we have exactly the right specialist audience here," says Frank Reschke, Managing Director of Masa GmbH. "We will be supporting ICCX Middle East again in 2019 and will be present with our own booth. However, we will not be represented at BIG 5."
All in all, the second edition of ICCX Middle East was a complete success both for the participants and the organisers.