10 juin 2025 - The construction boom in the United Arab Emirates is leading to an increasing demand for exclusive building materials. Consent LLC is responding to this trend with a new, state-of-the-art production facility in Abu Dhabi. Developed and built by Masa GmbH, the plant meets the high standards of exclusivity, productivity and cost control.

Exclusive plant for exclusive products

Consent LLC, one of the major players in building materials production in Abu Dhabi, has invested heavily in a new production plant to cope with the local construction boom. The dimensions of Plant IV are impressive.

Masa GmbH supported this major project from the planning phase through to the production of marketable products. ‘We wanted an exclusive plant for exclusive products,’ explains Alan Sakr, owner of Consent. ‘The market is highly competitive and our customers' demands are increasing. That's why we wanted to invest in a plant that would enable us not only to meet our customers' expectations, but to exceed them.’

Uniqueness

Cristian Brugioli, Managing Director of the Masa Middle East branch in Dubai, has maintained a close business relationship with Consent for many years and is very familiar with the company's priorities. Plants I and II have been successfully producing with Masa technology for a long time. However, Plant IV is unique in many ways. In order to equally fulfil the objectives of exclusivity, productivity and cost control, Masa worked closely with Consent to develop the layout for a high-tech plant with multi-handling systems. This includes a first-in-first-out solution and the integration of comprehensive finishing lines.

High-quality production technology

The products are manufactured on a Masa XL-R 9.1. The Masa Multi-Color System enables repeatable, excellent colour designs. In order to ensure that each exclusive product meets the high customer requirements and to minimise the risk of contamination, the layout also provides a separate feed of the aggregates for the main and face mix concrete.

With this new plant, Masa GmbH is once again raising the bar in building materials production and helping Consent meet the growing demands of the market and exceed its customers' expectations.

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